Rex
Wescombe.
Klaviyo and Shopify specialist. I build custom solutions that blend creative assets with technical best practices and genuine problem-solving.
Klaviyo and Shopify specialist. I build custom solutions that blend creative assets with technical best practices and genuine problem-solving.
A deep skill set across multiple disciplines, built over 15 years of real-world practice. Each area reinforces the others.
Currently working in-house as a Klaviyo specialist within an organisation's email marketing team. Day-to-day focus spans flow architecture, audience segmentation, deliverability management and campaign strategy.
Custom Shopify builds and optimisation. Theme development, app integrations, conversion rate improvements and performance engineering for brands serious about growth.
15 plus years of graphic design and brand work underpins every pixel. Visual identity, campaign creative, email design and digital assets that command attention.
Full-stack web development with a security engineer's mindset. Fast, hardened sites that rank, convert and remain resilient by design, not as an afterthought.
I have spent a career at the intersection of creativity and technology. Rare ground that very few occupants know intimately. A background spanning graphic design, web development, cyber security and 15 plus years of senior marketing leadership gives me a perspective most agencies charge two retainers to replicate.
I don't just implement platforms. I architect the system, design the creative, write the strategy and secure the infrastructure. A rare combination of disciplines working together, seamlessly.
AI is a core part of how I work. I use it to identify and solve problems quickly, remove bottlenecks and improve productivity across every aspect of my work. The result is smarter decisions, faster output and consistently higher standards.
Talk AI StrategyNo templated engagements. Every project is scoped, designed and executed around your specific goals, with clarity at every stage.
Deep-dive into your business, goals, current stack and untapped opportunities. No assumptions, just questions and data.
Design the solution from technical architecture to creative direction, mapped to your objectives, your team and your timeline.
Execute with precision. Clean code, considered design and security-conscious builds that work now and scale gracefully later.
Shipping is the beginning. Monitor, test and iterate to continually improve performance well beyond the launch milestone.
Whether you need a full Klaviyo program, a Shopify rebuild, an AI productivity strategy or a creative technology partner, the best first step is a conversation. No pitch, no pressure.