KlaviyoAug 2022 - Present
Deliverability & Compliance Consultant · Senior Product Expert · Product Expert
Sydney, Australia · Full-time
- Marketing automation: advise high-growth and enterprise brands on segmentation, lifecycle flows, personalisation, A/B testing and predictive analytics that turn customer data into faster, measurable growth.
- Technical specialist: deliverability and sending-infrastructure strategy, domain reputation and authentication (SPF, DKIM, DMARC), platform architecture and data activation across the ecommerce and tech stack.
- Business solutions: align the platform to revenue and retention goals across an ecosystem of 100,000+ brands in 80+ countries, with built-in AI, automation and benchmarking.
Marketing AutomationDeliverabilityData & AIConsulting
IndependentJan 2003 - Present
Marketing | Digital Specialist | Solution Architect
Sydney, Australia
- 20+ years delivering digital marketing, marketing automation, solution architecture, business development and creative design for brands of every size.
- Pair strategic positioning with hands-on build, from brand and campaign through to web, data, integrations and the underlying technical architecture.
StrategySolution ArchitectureCreativeDigital
Seccom GlobalMay 2021 - Aug 2022
Marketing Manager
Sydney, Australia · Full-time
- Led marketing for one of Australia's leading cyber security companies, positioning best-in-class security products and services to a highly technical audience.
- Technical marketing: demand generation, brand, content and product marketing for complex security and managed-service solutions.
Cyber SecurityB2B MarketingDemand Gen
CommBoxFeb 2020 - May 2021
Marketing Manager
Greater Sydney Area · Full-time
- Marketing for interactive collaboration technology, the gold standard for connected learning and collaboration.
- Digital solutions: product marketing, campaigns and channel and partner enablement across education and enterprise.
Product MarketingChannelDigital
TBS Managed Services (Telstra Business Systems)Mar 2015 - Feb 2020
Marketing Manager / IT Manager
Australia
- Dual leadership of marketing and internal IT for a prominent Telstra distributor in the communications and technology ecosystem.
- Business solutions + technical: owned marketing strategy and execution while managing systems, projects and technical delivery, bridging telco, IT and the customer.
MarketingIT ManagementBusiness SolutionsTelco
East Coast DistributionFeb 2010 - Aug 2015
Business Development / Marketing Manager
Queensland, Australia
- Combined business development and marketing to grow distribution, partnerships and channel revenue.
Business DevelopmentMarketingChannel
WL MotorcyclesAug 2011 - Feb 2015
Accessories & Spare Parts / Digital Marketing Manager
Cairns, Queensland, Australia
- Digital marketing and ecommerce for the accessories and parts category, building online presence, merchandising and category growth.
Digital MarketingEcommerce
RAMP Action Sports MagazineFeb 2010 - Aug 2012
Business Development / Digital Media Manager
Australia
- Digital media and business development across action-sports publishing and advertising.
Digital MediaBusiness Development
APN OutdoorAug 2009 - Aug 2011
Graphic Designer / Website Developer
Australia
- Design and web development for a national outdoor media business, combining creative and digital delivery.
DesignWeb
In Touch Media / In Business MagazineJul 2008 - Aug 2009
Graphic Designer / Website Developer
Cairns, Queensland, Australia
- Print and digital design plus website development across publishing titles.
DesignWeb
CityLife Magazine / Style MagazinesOct 2004 - Jun 2008
Graphic Designer / Website Developer
Queensland, Australia
- The creative and digital foundation: graphic design and early web development across publishing.
DesignWeb
Rex Wescombe